Cara Hotz, Founder


I’m so glad you’re here. It’s an exciting prospect to re-energize and focus on being who you truly are, and discovering and cultivating your own personal style is one of the most fulfilling things that you can do for yourself.

A lot of people have a hard time figuring out and growing their style, but helping people this way is where I thrive.

“I always want to welcome people into the style fold. Sincerity counts. Your life experience counts. My objective is to harness your special qualities and inspirations so that your own personal style is infused across all the style spheres of your life.”



I was raised in Raleigh, NC and studied design at North Carolina State University’s College of Design. After graduation, I secured a position at a small Chicago design firm, loaded up my car, and drove cross-country to start my career. I love living in Chicago, and the combination of my Southern upbringing and pursuing my life’s work in the city gives me a unique perspective.

My education made it clear to me that design is meant to help people—to make things more clear, more delightful. That insight, paired with a family heritage of designers, artists, and educators, has given me a unique mix of a discerning eye, a value of practicality, and a desire to help others.


After twenty years in brand strategy and design, including seven years running my own design firm, I decided to start using my design experience to serve individuals.

I established Cara Hotz Style to transform the way people think about personal style, and I’ve created programs that empower women to live their own style, by helping them identify and elevate their own personal styles through self-discovery.

I’m very excited to share the world of personal style with you. Start exploring our programs and find out the basis of your own personal style by getting your free PSQ™.


– Cara.