WHY WE’RE FOCUSED ON PERSONAL STYLE (NOT FASHION)
We’re on a mission to transform the way that people think about personal style, because living your own style across all the spheres of you life is rewarding—and it is a powerful vehicle for meaningful self-expression and building relationships. Every woman deserves her own personal style, and we exist to help her find her own and live it.
We are a 100% woman-owned company, founded by Cara Hotz in 2014.
We donate a portion of our profits to support a world free of sexual exploitation. Learn more about our giving back program.
HELPING PEOPLE EVOLVE FROM STYLE CONSUMERS TO STYLE PRODUCERS
By approaching personal style from the person-out and eschewing makeovers and shopping trips in favor of discovery, empowerment, and clarity, we give our clients confidence and insights about their own personal style across their wardrobes, the spaces where they live, and their interactions with others, so that each client may live her own style, for herself. If you’re ready to live your own style, learn more about Cara’s method or get started right away with our Style Insights™ Program.
There’s more in the FAQ.
The first step to revealing and cultivating your true personal style is to know your Personal Style Quotient™ (PSQ). It will indicate your own blend of self-expression and cultural etiquette levels, and provide insights about your combination. It reveals the basis for your own personal style.